Below are two HTML structures built as raw HTML, with "embedded" PHP scripting.
This is generally how professional PHP programmers do it.

---

• wildebeest
  • Qualifies as Cool Animal Name
• dog
• aardvark
  • Qualifies as Cool Animal Name
• cat
• bandicoot
  • Qualifies as Cool Animal Name
• bat
• muskox
  • Qualifies as Cool Animal Name
• rat

wildebeest
dog	Sorry, Not Picture Worthy
aardvark
cat	Sorry, Not Picture Worthy
bandicoot
bat	Sorry, Not Picture Worthy
muskox
rat	Sorry, Not Picture Worthy

Below are the EXACT same HTML structures, but as string output of PHP echo statements.
This is perhaps easier to understand for people new Web Programming, but is generally not how experienced programmers do it.

---

• wildebeest
  • Qualifies as Cool Animal Name
• dog
• aardvark
  • Qualifies as Cool Animal Name
• cat
• bandicoot
  • Qualifies as Cool Animal Name
• bat
• muskox
  • Qualifies as Cool Animal Name
• rat

wildebeest
dog	Sorry, Not Picture Worthy
aardvark
cat	Sorry, Not Picture Worthy
bandicoot
bat	Sorry, Not Picture Worthy
muskox
rat	Sorry, Not Picture Worthy